How Brands Bought Out Underground Music

Is it possible, in 2017, to sell out? It’s true that corporations and musicians have been shacking up together for decades – since the Vans Warped tour began in the mid-90s. Even the anti-establishment punk types have been in bed with them. But over the past decade companies have descended on musicians more zealously than ever. Red-bull? […]

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Do you know ID&T?

A road full of up and downs, personal dramas and triumphs, a barely avoided bankruptcy and bizarre scenes on all continents of the globe. These are the side affects of organizing world’s biggest festivals. If you are interested in the business of events, you more than likely love the documentary about the rise of ID&T. […]

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VIDEO: Transformational festivals: Jeet Kei Leung at TEDxVancouver

    Jeet Kei Leung (a.k.a. DJ Mazeguider) delivers an enthusiastic TED talk about a remarkable, and relatively new, global cultural phenomenon, which he calls “Transformational Festival” culture. This new evolutionary culture is only a few decades old, at most. These festivals are typically outdoors in nature, whether at beach, forest, or desert, and they […]

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14 tips to promote your band

Getting your name out there is extremely difficult. These are some pointers that may help you promote your band! MAKE YOUR SOCIAL MEDIA MORE THAN JUST AN ONGOING AD Talk about concerts you went to, a road trip you’re on, a rad venue you’re playing, etc. Give your social posts and channels a personality. PLAY LOCAL If […]

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Ideology of Norwegian Black Metal

To the eye of the general public, metal music has always been seen as a black sheep. People often associate metal music with Satanism and other taboo but how much of these assumptions are true? With hundredths of different genres of metal, there is also different messages and intentions behind the music, some peaceful, some […]

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Big bands, Back in Time

A small public performance, playing on parties and practising in the garage. Every band in the world has started somehow like this. We are going in back in time and like to show your favourite band like you never seen them before ACDC 1976: Coldplay first gig 1998: Metallica 1983: Rolling stones 1965: Nirvana 1991: […]

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Marketing insights with Akon.

This article is written to influence the upcoming music artist, and to have insights in entrepreneurship in HipHop. We follow Akon an famous hip hop artist with several hits like “Locked up”. Akon is also an entrepreneur. He started to show his love for his continent”Africa” and supports this by giving the people electricity. Entrepreneurship […]

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